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Costa Coffee / Channel 4: Overheard at Costa
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Channel 4 today reveals 'Overheard at Costa', an exclusive creative partnership with the nation's favourite coffee shop, Costa Coffee*, featuring Channel 4 stars Sandi Toksvig, Joe Thomas (The Inbetweeners, Fresh Meat) and Omari Douglas (It's A Sin), launching on Tuesday 9th November 2021 during the Great British Bake Off. The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way. It is also the first advertising work from Curate Films writer and director Simon Evans, who created (and featured in) the lockdown, star-studded hit Staged. The series of 30 second light-hearted ads eavesdrop on recognisable Channel 4 voices catching up over a Costa coffee. They celebrate the unexpected twists and turns conversation can take and treat viewers to a sneak peek into what the broadcaster’s famous folk are really talking about when they are relaxing and taking some time with a Flat White and a frothy Cappuccino.
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