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ALDI: A Christmas Carrot
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England footballer Marcus Rashford MBE has joined forces with supermarket giant Aldi for its Christmas TV ad - as part of a seasonal campaign which will see 1.8 million meals donated to families that need help across the UK over the festive period. Created by McCann UK, the ad, which premieres on Thursday 11th November, is a charming Dickensian-style take on A Christmas Carol, and follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot who returns to screens once again this year, despite rumours to the contrary. There was public outcry when a teaser video featuring only Ebanana Scrooge appeared on social media over the weekend, leaving fans fearing for the fate of the nation’s favourite carrot. The animated Yuletide story introduces viewers to a medley of fruit and vegetable characters - including Marcus Radishford, which is voiced by the England striker, Marcus Rashford, as well as Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family. Marcus, 24, who has told of his own impoverished childhood in Wythenshawe, Manchester, has waged a high-profile campaign over the past 18 months to increase the support available to vulnerable children.
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