Bumble: Fall In Love With Dating

Bumble, the women-first dating app, has today launched its new campaign, encouraging women across Europe to date on their own terms. The campaign, titled 'Fall in Love with Dating', spotlights dating itself and the process of relishing the experiences in between being single and in a relationship, and discovering what you want from dating and potential partners. Created in collaboration with 72andSunny Amsterdam, the film challenges dating expectations through the eyes of a woman owning her dating journey as a place for self-discovery and exploration. The campaign inspires women to do the same and celebrates those who take control of their dating lives.