Bumble: Time to Connect

Bumble, the women-first social networking app, has today launched a new campaign about the importance of connections during lockdown. The film called 'Time to Connect', is produced in collaboration with creative agency Mother and reflects the shift in behaviour many of us have experienced as a result of Covid-19. For many, their habits and pace of life have slowed down drastically since lockdown measures were introduced in March. Bumble, the popular app with more than 95 million users worldwide, has found that this is particularly true with the way people are connecting to each other. From online home workouts and cocktail making classes, to virtual dates and a return to old fashioned courtship, it’s users have spent the last few months learning to navigate the new virtual world. The concept for the UK and Ireland campaign is founded on recent Bumble research which showed that lockdown is causing people to prioritise what and who matters most. Users are making deeper connections with friends and family, as well as new dating connections.