Bumble: Girls Will Be Girls

Bumble, the dating app that empowers women to make the first move, has released its latest brand campaign ‘Girls will be Girls’, which focuses on the power of women making the first move. The high energy creative, produced by TBWAMelbourne in close partnership with Bumble and directed by Courtney Brookes at Eight, is a current reflection of Bumble’s mission to empower women to be in the driver’s seat of their dating lives by flipping traditional gender norms on their head.