Bumble: Good Things Come to Those Who Don't Wait

Bumble, the social networking app that empowers women to make the first move in dating, friend-finding and professional networking, has released its first New Zealand brand campaign ‘Good Things Come to Those Who Don’t Wait’ via TBWANZ, which focuses on the power of women making the first move. Produced by TBWANZ in close partnership with Bumble and directed by Lula Cucchiara of Curious Films, the creative follows a day in the life of a Kiwi woman, played by talented singer and musician Ruby Esther, who knows exactly what she wants and is looking for a romantic partner to complete her vision. In true Bumble ethos, the woman character at the centre of the creative doesn’t leave it up to chance or fate, instead she takes an active role in meeting her ideal match.