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Redbreast Irish Whiskey: Robin Redbreast Day
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Redbreast Irish Whiskey is launching 'Robin Redbreast Day' a global date in the calendar year designed to raise awareness of the brand's mission to help keep the common birds common. To kick off its first year, Redbreast has teamed up with the renowned Irish actor and Redbreast fan, Chris O'Dowd, to create a humorous video that will help raise funds to support the brand's charity partner, BirdLife International. The campaign was created by The Public House. Redbreast Irish Whiskey is inviting everyone to get involved in its global initiative by simply watching the 60 second clip on social media. For every view the video receives, 25 cents will be donated to BirdLife International to help continue its commitment of keeping the robin and other common birds safe for future generations. Set in a beautiful cocktail bar, the spot sees the actor and the brand’s iconic mascot, Robin Redbreast, discussing Chris’ fear of heights as he contemplates living his life as a common bird. Robin Redbreast quickly gets things back on track to announce why the pair have come together to raise awareness of BirdLife International, revealing just how simple it is to get involved.
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