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Redbreast Irish Whiskey / Robin Redbreast Day: I Spy
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Redbreast Irish Whiskey is once again helping the common bird, thanks to an uncommon duo. Working with lead creative agency The Public House, Redbreast is celebrating the second year of Robin Redbreast Day, an annual global date in the calendar designed to raise awareness and donations for charity partner BirdLife International and its joint mission to protect the common birds. Back once again to help our feathered friends is A-list actor and Redbreast fan Chris O’Dowd who has teamed up with Redbreast and their iconic mascot, Robin, to star in another witty birdwatching video to entertain and inspire viewers. For every share and like the video receives, 25 cent (€) will be donated to the global conservation charity BirdLife International who use the funds for their vital work in species and habitat protection, advocacy and conservation. Redbreast Irish Whiskey has a longstanding commitment to bird conservation, and over the years the whiskey has focused on ways to give back to well-known yet vulnerable species who have come under increasing pressure. BirdLife’s recent State of the World Birds 2022 report, revealed that nearly half of all bird species are in trouble and one in eight are sadly heading towards extinction. This year, Robin and Chris are on a mission to get people involved in the whiskey's ongoing ambition to keep the common birds common. This follows the success of last year, when the brand raised €100,000 on Robin Redbreast Day, adding to a running total of €130,000 raised through Project Wingman by the end of 2021. To raise additional funds for BirdLife International, Redbreast Irish Whiskey is also celebrating another festive season with the launch of the third edition of its 12-year-old bird feeder bottle. The world's most awarded single pot still Irish whiskey features an intricately designed bird feeder with a beautiful red copper finish - the perfect gift for whiskey lovers to keep their garden visitors fed during the winter months. The limited edition bottle will be available via the Redbreast website and on shelves in select markets from November 14th at RRP €70 (£59.99).
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