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Penny: The Wish
PENNY's 2021 Christmas film launched on 11th November and is rapidly becoming a cultural and social media talking point, with #PENNY trending on twitter and over 4.1 million views on YouTube and 1.4 million views on instagram. Germany's biggest daily newspaper BILD has reported on the spot, which has also been shared on instagram by prominent German influencers including Aylin Koenig and Luisa Lion.
"What do you really want for Christmas?" to her teenage son's casual question, a mother in the PENNY Christmas film has an unexpected response. She wishes him, after almost two years of the pandemic, his youth back – with everything that goes with it. The idea and concept of the film with the highly topical message originates from the lead agency Serviceplan Campaign in Munich. The spot, directed by Marcus Ibanez and produced by Iconoclast Germany, is presented online and on social media and can also be seen at German cinemas from 18 November. The film's storyline is supported acoustically at the end of the film with "It's My Life" (by Bon Jovi), arranged and produced by Supreme, sung with a new interpretation by the lead actor Julius Gause.
Christoph Everke / Serviceplan Campaign / Creative Managing Director Related |
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