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Penny: The Path
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Penny is kicking off this year’s Christmas season with the slogan "Christmas. Time to reconcile", shot in the Ukraine by Award-winning Viennese director Chiara. The seasonal digital campaign reflects PENNY’s wish to act as a local supplier whilst providing support to the community. Reconciliation is therefore the central theme of the two-minute online film. The concept of the film with the tagline 'However long the path might seem' is that the mother overcomes a psychological obstacle to reconcile with her daughter after an argument. Rather than a physical path, and the film features her on a metaphorical journey through snow, ice and a menacing forest to reconnect with her daughter at Christmas.
Creative Managing Partner Germany: Matthias Harbeck Related |
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