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Penny: Organic Food For All


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Just in time for the beginning of the year, when many people make New Year’s resolutions to be more healthy, PENNY and Serviceplan are launching a campaign with the entertainer Nena for their own brand "Naturgut". Under the motto "Naturally for everyone", the integrated campaign is intended to raise awareness of the topic of natural nutrition. The "Naturgut" private label is one of PENNY's fast-growing product ranges. Since 2014, the German discount supermarket chain PENNY has been summarising the current nutritional trends for organic, regional and vegetarian/vegan products.
Credits Other credits

Producer: FFF Producer @Neverest: Jochen Hirt, Alexandra Junginger

Art Buyer: Art Buying: Jennifer Schulz

Account Management: Fabian Kleinmann, Franziska Markota, Natalie Schmidt, Nathalie Dröge, Alexander Mankel, Melanie Gensert

Junior Art Director: Neville Pinsker

Junior Copywriter: Laura Marie Giauque, Hendrik Haupt

Digital Agency: PLAN.NET

Executive Creative Director: Michael Reill

Art Director: Andreas Weixler (Senior), Alexander Kneifel, Sarah Reiter (Junior), Philipp Elsner (Trainee)

Senior Copywriter: Marc Hermann Hofmann

Account Director: Christoph Siebers, Franziska Borgwald

1st AD: Jim Cole

Production Designer: Tommy Stark

Production Service Company: emote, Belgrade

Editor: Sören Görth

Post Production Company: liga01

Colourist: Philipp Orgassa

VFX Supervisor: Florian Dehmel (liga01), Felix Laser (liga01)

Grade: ARRI, Berlin

Music Company: Sizzer

Music Supervision: Jesper Gadeberg

Sound Engineer: Robert Miller

Sound director: Thomas Martin

Audio Mix: m-sound studios

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