Penny: Reality TV Recruiting

The unemployment rate in Germany has fallen to a record low. No wonder Germany's biggest discounter PENNY was having a hard time filling its over 1900 vacancies. Conventional recruiting measures simply didn't do the job anymore. To fix this problem Serviceplan Munich teamed up with the screenwriters of Germany's most popular scripted reality show "Koln 50667" and developed and produced a tailormade recruiting scene. During the scene viewers were encouraged to whatsapp Alex, the PENNY employee, for a direct application for the job offered in the scene. A chatbot, perfectly imitating Alex, handled the whole application process at eye level. In addition to the job from the show, similar vacancies in the user’s neighborhood were offered.