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Top 6: June 5th 2019
Checking your breasts is very important and is one of the first steps in creating breast cancer awareness. 'The Soap with a Lump' is a product innovation that encourages women to … read moreexamine their breasts for any abnormality, while in the shower. This distinctive bar of soap dissolves over time but the lump does not. Unilever and Wunderman Thompson collaborated with technical experts, designers, soap manufactures and a leading cancer oncologist to design the first ever soap that uses touch to help alert women, to be on the lookout for signs of anything irregular. This initiative was presented at the breast cancer screening camp conducted by the Indian Cancer Society (ICS) at Vasai, Maharashtra. Women of different age groups were given the soap along with a leaflet that educated them on the importance of breast awareness. Future plans include a collaboration with the Indian Cancer Society (ICS) in spreading breast awareness and education among women across India.
read less...Team: Samir Singh, Kavita Nalawade, Shabad Pratihast, Carina Chopra
Account Management: Kishore Tadepalli, Sana Patel
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