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Top 6: June 5th 2019
Experiential

Olla Condoms: Safe T-Shirt

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Top 6: June 5th 2019
Olla and BETC/Havas have teamed up to promote safe sex in a creative and relaxed design. This is a merchandising action that aired on the 4th season first episode of the the reality show "Ex on the beach", that is making success in MTV. The action was recorded in the first party of the 4th season, and invited two participants to spend the night in the master suite. However, before entering the room, the chosen participant must wear her partner with a special T-shirt and add a condom in the pocket that appears in the piece. As soon as she follows the instructions, the pocket automatically lights up, revealing the amusing phrase: "Come to me that I am protected" - which was previously obscured purposefully. The idea for the project elaboration came after news of AIDS threats in Brazil. According to the data released by the Ministry of Health annually, HIV cases among people aged 15-24 have increased 700% in the last 10 years. Faced with this reality, BETC / Havas - together with Olla - decided to think about a project that could attract the looks of the younger ones and engage them in the fight, in a funny and creative way.
Credits Other credits

Creation: Guilherme Possobon, Victor Castelo, Guilherme Miguel

Brand & Business: Daniela Keller, Luana Gregorio, Lucas Nabuco, Bianca Chagas

Communication & PR: Camila Nakagawa

Strategy: Agatha Kim, Diônatan Vargas

Channels & Engagement: Carlinha Gagliardi, Felippe Sobrinho, Andressa Lechugo, Thiago Costa, Cintia Hashimoto, Ruy Neto

Production: Mariane Goebel, Anna Ferraz, Renata Fabri, Stella Violla

T-shirt production: Brandslab

Agency Montage: Paulo Alberto, Breno Amorim

Sound Production: Alma 11:11

Musical Production: Diego Raso

Post Audio Production: Junior Aragaki

Locution: Caio Guarnieri

Advertiser: Alexandra Romeo e Stephani Magalhães

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