Embed Video
Top 6: November 24th 2021
Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle.
As part of this campaign, Ogilvy Perú
… read moredesigned "Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta.
"At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú.
read less...Cliente: Backus - AB Inbev Perú
Director Mike’s: Sebastián Palacio
Marketing Manager Mike’s: Sandra Morelli
Agencia: Ogilvy Perú
CEO: Julián Torres
COO: Nicolás Llano
CCO: Yasu Arakaki
Directores Creativos: Carlos Cárdenas, Philyp Caneva
Redactor: Renato Olcese
Director de arte: Carlos Cárdenas, Francisco Tolentino
Head of Planning: David Rosazza
Strategic Planner: María Hinostroza
Directora de Cuentas: Martha Díaz
Ejecutivo de Cuentas: José Dorca
Productores Ejecutivos: Jaime Iriarte y Gustavo Via y Rada
Realización: V&S
Director: Nicolás Vaisman
Producción Ejecutiva: Carlo Fernandini
Asistente de Dirección: Ivana Leon
Director de Foto: Anishell Freundt
Productor Campo: Javer Espíritu
Operador de Cámara: Alonso Arroyo
Gaffer: Junior Gonzáles
Fotografía: Fernando Delgado
Seguridad: Julio Acevedo
Agencia de contenido e influencers marketing: Content Studio
Ejecutiva de cuentas: Brenda Mezarina
Ejecutiva de cuentas: Micaela Roncal
Artistas: Cake, Fiasco, Ilustronauta
