 |
The Asian American Federation (AAF) together with Droga5 launched the I’m Really From Campaign, to challenge and ultimately answer the question Asian Americans and many POCs face … read moredaily: “where are you really from?’. In response to the nationwide crisis of anti-Asian hate crimes, The AAF has partnered with ten Asian and Asian American artists and storytellers to highlight hopeful stories of belonging through the experiences of ten Asian Americans. Ranging from celebrities and influencers like Kevin Kwan and Eva Chen to victims of anti-Asian hate such as Noel Quintana, the campaign aims to tackle the xenophobic undertones that often taint the question “where are you really from?” by celebrating the complex relationships each storyteller has with the place they call home. These stories in turn have inspired ten well-known Asian and Asian American artists to create a collection of unique, limited-edition travel posters that feature the cities and neighborhoods these storytellers are from. New York City, Houston, Seattle and San Diego are among the cities featured in the campaign. The posters are exclusively available through a donation to Hope Against Hate, The Asian American Federation’s initiative combating anti-AAPI hate with concrete safety programs and training throughout New York City. These stories will be highlighted through social media activations, digital asset creations, virtual and live events where we look to inspire the community & allies with stories of belonging, invite them to participate in this important conversation and last but not least, donate to support the work the AAF is doing to combat hate. From April 2012 to June 2021 the Stop AAPI Hate organization received a staggering 9,081 reports of hate crime incidents nationwide. Hate crime incidents range from verbal harassment, civil rights violations, physical assaults, and more. This crisis, fueled by xenophobia and ignorance, has left many Asian Americans feeling fearful and unwanted in their home cities. The I’m Really From Campaign looks to combat that narrative with one of hope and acceptance; hate does not dictate where you belong, only you do.
read less...New York City
Subject: Suki Terada Ports
Illustrator: Kezia Gabriella
Seattle
Subject: Apolo Ohno
Illustrator: Bianca Austria
Houston
Subject: Kevin Kwan
Illustrator: Jiaqi Wang
New York
Subject: Noel Quintana
Illustrator: Lydia Ortiz
St. Louis
Subject: Shayn Prapaisilp
Illustrator: Lisk Feng
Group Design Director Mark Yoon
Associate Design Director Albie Eloy
Designer Kenisha Rullan
Director of Art Production Cliff Lewis
Producer, Art Caroline Fahey
Associate Producer, Interactive Lauren Williams
Producer, Print Abraham Nowels
Director of Business Affairs Dan Simonetti
Senior Business Affairs Manager Jeannie Curcio
Senior Business Affairs Manager Whitney Vose
Senior Talent Manager Sunny Valencia
Brand Strategy Director Rik Mistry
Brand Strategist Sarah Khan
Communications Strategy Director Mariel Milner
Senior Communications Strategist Cherish Lee
Junior Communications Strategist Matthew Myers
Group Data Strategy Director Lily Ng
Group Account Director Ji You
Account Director Angela Li
Senior Project Manager Janelle Jordan
Client Asian American Federation
Jo-Ann Yoo Executive Director
Joo Han Deputy Director
Meera Venugopal Associate Director of Development and Communications
Jenny Shin Development and Communications Coordinator
Production Company Second Child
Managing Director Scott Chinn
Photographer Paul McGeiver
Photo Producer Rachel Scarpelli
Graphics Studio Manager Michael Mockler
Studio Artist George McAvoy
Studio Producer Virginia Vargas
Quality Control Lisa Bishai
Web Development
Web Developer Rushil Shakya
Illustration Agents
Closer & Closer Olivia Ratzch
Closer & Closer Megan Israel
Dutch Uncle Helen Cowley
JSR Agency Raya Alkhayal
Killington Arts Kit Killington
Print Production Publicide, Inc.
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
