Volkswagen: Walkinshaw Station Stud Auction

Volkswagen are sending the 'first off the line' #0001 Amarok V6 W-Series from Walkinshaw Station to stud auction, raising funds for mental health research. The Amarok Auction, a digital interactive live auction experience, extends the story of Walkinshaw Station, which introduced these wild thoroughbred utes that were reared for the road at a magical and powerful place found nowhere else on earth. The auction was live for a week with the hammer falling on the live bidding at over $100,000, with all proceeds will go to Black Dog Institute - the only medical research organisation in Australia which investigates mental health across people's lifespans.
Agency: DDB, Sydney