Central Midnight Sale: Monopoly

If buying something you already have keeps you away from shopping at the biggest sale of the year, you'd better reconsider your shopper's spirit! Central Department Store and Wolf BKK, creative agency, come up with the brilliant concept 'Guilty Free Festival' to make sure that every single item in the store is what you never had before. The campaign changes all products on both physical store and e-commerce platform into the brand new names so that shoppers can buy more guilt-freely. For example: Solarglasses (Sunglasses) Kisstick (Lipstick) Feet Jacket (Shoes) Hair Organizer (Hair Brush)