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Halo Infinite is the latest installment of the blockbuster Halo franchise and is a sci-fi action/adventure game developed by 343 Studios for the Xbox Series X|S,, Xbox One, and PC. … read moreThe game is considered a “spiritual reboot” and signals the return of the iconic hero the Master Chief.
Recently, the heroes we love to watch in pop culture seem a lot like us: they’re brooding anti-heroes mired down by self-doubt and personal demons. But in a time where we love to bring heroes down to our level, the Master Chief remains an ideal. He’s the hero we all wish we could become. And unlike those other heroes, we can. All we have to do is pick up the controller.
Through the “Forever we Fight” and “Carry On” films, and the Become Master Chief Experience, the Halo Infinite: Become campaign establishes the Master Chief as a heroic mantle for all of us. We’ve always believed in heroes, it’s time to become one.
Forever We Fight
WATCH: https://youtu.be/CtMZSfiFtoU
Throughout history, humanity has called on true heroes to rise. The Master Chief stands on the shoulders of the many heroes that came before him. This live-action film chronicles moments throughout history, in which a variety of everyday people accept the call to become heroes. The film draws a line that connects early human existence to the near future and leads us directly to the future events of the Halo universe.
There have always been heroes. In the face of enveloping darkness and insurmountable odds, someone must always find the strength to step forward and accept the challenge. To become something larger than themselves. This film explores the long line of heroes throughout history who have answered the call to light the way, from the distant past to the near future. Master Chief carries the legacy of all these heroes with him as he charges into battle, the latest to take up the mantle.
Carry On
WATCH: https://youtu.be/6MytzjuT_Oc
Most video game commercials lead the viewer directly to the precipice of the battle, before asking them to pick up the controller and continue the story themselves. But “Carry On” is a direct continuation of the battle teased at the end of “Forever We Fight.” In this :30 film, we put viewers directly in the fray with the Master Chief as he battles his way through an army of fearsome Brute warriors, leading to a cinematic face-off between the Chief and the Brute General Tovarus.
Become Master Chief Experience
EXPLORE
Because we never see his face, the Master Chief has always been a vessel every gamer can step into and
assume the mantle of a true hero. In 2021, we’re turning Xbox’s iconic hero into a mirror for the many faces of Halo fandom both past, present, and future.
In the experience, the face behind the Master Chief’s visor will be revealed for the first time. And it’s all of us. Become Master Chief allows all fans to scan their face and map them directly into a customized version of the “Carry On” :15 cut down.
To launch this experience, a series of surprising and diverse celebrities and influencers will use the Become Master Chief Experience and reveal themselves as the iconic hero on their social channels with the message “We are all Master Chief."
read less...Client: Microsoft
General Manager, Xbox Brands and Advertising: Taylor Smith
Sr. Manager, Xbox Global Marketing Communications, Halo Infinite: Jonathan Segall
IMC, Halo Infinite: Aaron Travis
IMC, Halo Infinite: Julianna Alo
Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Brad Meyers
ACD/Art Director: Alper Kologlu
ACD/Copywriter: Andy Holdeman
Copywriter: Steve Couture
Director of Integrated Production: Mandi Holdorf, Luke Rzewnicki, Whitney Ferris
Sr. Producer: Christine Hurty
Sr. Digital Producer: Neile Weeks, Alex Healy, Justin Visser, Amy Rodier
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Account Director: Patrick Meeley
Account Supervisor: Christopher Levy
Account Executive: Dylan Williams
Assistant Account Executive: Akshaya Sridharan
Director of Strategy: Brian Wakabayashi, Sam Chotiner
Strategy Director: Cassidy Wilber, Ryan Riley
Senior Strategist: Beth Windheuser, Christian Stewart
Production Company: Reset
Director: Garth Davis
Managing Director: Dave Morrison
Executive Producer: Deannie O’Neil
Head of Production: JP Colombo
Australian Service Company: Exit Films
Executive Producers: Declan Cahill / Leah Churchill-Brown
Producer: Karen Sproul
Cinematographer: Germain McMicking
Motion Capture Director: Guy Norris, PROXi
Casting: McGregor Casting
Production Designer: Ruby Mathers
Wardrobe Designer: Maria Pattison
SFX: Peter Stubbs
Editorial: Work Editorial
Editor: Neil Smith
Assistant Editor: Josh Sasson
Producer: Brian Scharwath
Executive Producer: Marlo Baird
Telecine: Company 3
Colorist: Tim Stipan
Senior Producer: Matt Moran
Visual Effects: Method Studios
Executive Producer/HOP: Michelle Machado
Executive Producer: Scott Boyajan,
Senior Producer: Pip Malone
VFX Supervisor/ECD: Benjamin Walsh
VFX Producer: Lisa Goldberg
CG Supervisor: Remy Normand
CG Supervisor: Pouyan Navid
Animation Supervisor: Patrick Heumann
Compositing Supervisor: Marc Rice
Lighting Supervisor: Mert Yamak
Production Manager: Mary Swain
Senior Production Coordinator: Laura Duncan
Rigging Lead: Gerry Hsu
Lead Tracking Artist/Match Mover: Jeevith Suryakanth
Lead Environment Artist: Peter Dominik
FX TD, Lead: Lyubomir Georgiev Kirkov
Lead Matte Painter: Gottfried Eder
Lead Flame Artist: Ian Holland
Lead Compositor: Sebastien Didier Leclerc
Music: “Raddir (Halo Infinite version)”
Written by Ólafur Arnalds
Additional edits by Ólafur Arnalds and Pétur Jonsson
Arranged by Kobalt Music Publishing America, Inc.
Sound Design and Mix: Lime
Sound Design and Mix: Rohan Young
Sound Design and Mix Assistant: Jeremy Nichols
Executive Producer: Susie Boyajan
Become Master Chief Experience, Digital Creative Studio: Superhero Cheesecake Inc.
Motion Design: Joris van Raaij
UX designer: Pim van Daelen
UI designer: Jaōa de Almeida
Design Direction: Massimo Meijer
Lead developer: Stan van Oers
Developer: Lukas Feitsma
Developer: Thijs Dreef
Developer: Peter Coolen
Developer: Amber van Os
Technical Director: James White
Backend Developer: Masoud Jahromi
Backend Developer: Jaōa Rosa
Back Developer: Riccardo Merli
Quality Assurance: Alfredo Ferrer
Quality Assurance: Carina Schutte
Digital Producer: Michelle Tan
Digital Producer: Bas Schutte
Digital Producer: Sisse Skyum
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