215 McCann created “4 Changes Everything” for the latest campaign from the Forza Horizon franchise—the name gives a nod to the four seasons that unite all drivers inside the game’s new location in Great Britain. To highlight the game’s stunning beauty and the wild freedom of an open-world racer, the spot is set in a recording studio, at a voiceover recording session of what initially seems like an iconic British nature documentary. Legendary voice actor Maurice LaMarche narrates the film and takes us on a hilarious ride through each of the four seasons, while actor Joel Kelley Dauten plays his deadpan studio director counterpart. Incredible gameplay graphics and breathtaking action take the story to new heights as a bevy of drivers race wherever they wish, in their dream cars, across the sprawling pastures of rural Great Britain. The host of video assets are optimized by online channel and the campaign is rounded out with digital display and custom media.
