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Top 6: September 12th 2018
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Heineken: Perfect ManTop 6: September 12th 2018
Heineken has announced its new marketing strategy aiming to be more relevant to the millennial generation in today’s world. As part of this, Heineken will be launching a series of new TV commercials to represent the brand’s key platforms including UFEA Champions League, Formula 1 (F1®) and Rugby World Cup. The new marketing strategy is founded on the belief that if you look at life with a fresh perspective, you will enjoy it more. This Heineken lens will be applied to all the brand’s communication platforms and will encourage consumers to look at life less seriously and with a fresh perspective. Agency: Publicis, Italy
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