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Kinetic Sand: Please DO Touch the Art
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Kinetic Sand, the original squeezable sand from leading global children's entertainment company Spin Master, and artist Dan Lam today announced an NFT (non-fungible token) series to benefit Boys & Girls Clubs of America (BGCA), a national organisation of local Clubs focused on providing youth with equal access to opportunities and experiences.
Agency: L&C, New York The works will be available for purchase via NFT auction platform Rarible on December 1st at 12 p.m. EST. This NFT collab follows the popular interactive installation, Sensory Play: Please Do Touch The Art, hosted by Kinetic Sand and Dan recently at Waterfall Mansion & Gallery. Over the course of two days, two floors of the NYC gallery were transformed showcasing Kinetic Sand installations created by Dan and over 350 guests attended and were encouraged to touch the art and let their creativity flow. Once inside, a runway of hot pink sand led to Lam’s oversized Squish sculpture in hues of pink, purple, blue and green in a Kinetic Sandbox. A virtual waterfall of cascading pink Kinetic Sand covered the back wall of the exhibit space, adding a 3D touch to the immersive experience. The second installation featured another Squish in a glow in the dark room where guests interacted with bright, glowing Kinetic Sand that covered the space in pink, purple and green. Following the exhibit, with each guest contributing, the work was captured in a series of NFTs for auction. The art will go on sale on Dec 1st For more information and to follow the auction, please visit here. Proceeds from this auction will be donated to Boys & Girls Clubs of America, helping select Clubs expand their offering with more arts-enhanced and arts-integrated programs and creative experiences.
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