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Spin Master: Go Where Others Can’t
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New York-based production company Valiant Pictures and leading global children's entertainment company Spin Master debut the new boundary-pushing portable Valor Kick Scooter in a spot titled “Go Where Others Can’t”: an ad uniting the nostalgic scooter trend with a modern twist. The ad follows Venice Beach ‘cool’ kids living their oceanside life to the fullest, free to roam where skateboards legally can’t--a product of the lightweight mobility, the Valor Kick Scooter boasts to their audience. In collaboration with Spin Master’s creative team and helmed by Valiant director Vanessa Black, viewers follow a friend group’s typical (for them--epic for us) day in the life through a variety of media, including GoPros, smartphones with trick lenses, traditional cameras, and vintage camcorders. Phone-friendly aspect ratios meld alongside cinematic clips, targeting a wider young audience who respond to TikTok in greater numbers than television.
Digital Producer: Angela Hall Related |
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