Lindex: Finally!

Magdalena Andersson, who two weeks ago was Sweden's first female prime minister for a few hours before resigning because a budget defeat made a coalition partner quit, was elected again last week as the Nordic nation's head of government. The higher purpose at Lindex, one of Europe's leading fashion companies, is to empower and inspire women everywhere. Women play a crucial role in our entire value chain as the majority of Lindex's customers, employees and supplier's factory workers are women. Everything we do is about the woman and we work in many ways to make a difference for her.
 
So when Sweden now finally have its first female Prime Minister, it is a historical moment we wanted to highlight the first time and also, the second time.
 
The print ads was published the day after both elections in national media.