Last November 2020, CANAL+ launched an ad campaign where stars of the network, including famous actor Kad Merad, were looking for their login information to access the channel. The … read moread turned out to be so successful that the actor now gets constantly asked by everybody for his CANAL+ password, whether it's on TV, in the street, at family dinners, on set. Riffing on the widespread joke, CANAL+ and BETC created the fictionalized daily life of the actor since the launch of the previous commercial. How far would the running gag take him? CANAL+ (French equivalent of HBO) is more than a simple TV platform. The network hosts content from other entertainment providers on its service. Subscribers of CANAL+ are then able to view programs from CANAL+, as well as Netflix, Disney+, Eurosport and beIN Sports with their account. The film was shot by Danish director Martin Werner, who also helmed the 2019 CANAL+ award-winning "Bleep" campaign. Kad Merad is featured in this TV spot with other talents from the CANAL+ ecosystem, such as Mouloud Achour, Franck Gastambide, Thomas Ngijol, Louise Bourgoin and influencer Just Riadh.
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