Optus: 'Tis the season to say yes

Optus is bringing a new optimistic story to Australians this festive season - showing the great things that can happen from saying yes.
The new film follows an Australian glider, risking life and tail, for an ambitious surprise for its partner for Christmas. At the conclusion of the film, we see what our glider has gone to all this effort for - a pair of bassinets for its expectant partner.
Agency: Special Group

We then reverse back to the moment of ‘yes’ that inspired these ambitious events – pinpointing the moment where our glider decided to turn optimism into action by starting a family of his own.
With populations of Sugar Gliders, Krefft’s Glider and Savanna Glider declining, Optus is using the festive season to raise much needed funds for their cause. Threatened by bushfires, and with limited public awareness of their plight, Optus is working with with the Australian Wildlife Conservancy (AWC) to raise in excess of $50,000.
The contribution will help the AWC deliver fire management across 100,000 hectares of natural habitat; remove feral herbivores to help create safe refuges for the gliders; and support the AWC’s scientific monitoring programme to ensure key threats to their survival are controlled.

Mel Hopkins, Optus’ VP of Marketing said “Optus wants to play a part in affecting real change for the future of Australia, as we continue our journey to becoming Australia’s most loved everyday brand with lasting customer relationships. We’ve been part of Australia’s social fabric for 30 years, so it was important that a native species was front and centre of our campaign. We are encouraging Australians to fall in love with these wonderful creatures and join us in saving them in the most generous time of year - now that’s optimism in action."