VICE World News has launched a new multimedia project, exploring the most disputed artefacts housed in the British Museum. The Unfiltered History Tour is an unofficial guide … read moredeveloped with Indian creative agency Dentsu Webchutney, a dentsuMB company from the house of dentsu, that offers an insight into the history of 10 iconic items on display in the British Museum via an interactive mobile site and a 10-episode podcast series featuring experts from the homelands of these objects. The Unfiltered History Tour allows users to take a tour of the museum thanks to Instagram filters and immersive audio. Users scan objects including the Rosetta Stone, Parthenon Marbles and Benin Bronzes to unlock an augmented reality, which steps back in time to show the moment these items were removed. A series of podcast episodes featuring interviews with experts from these countries brings the immersive experience to life. VICE World News has brought a range of people from the homelands of these objects to tell their original stories, and to educate young British audiences about the history and impacts of colonialism. These include Aboriginal rights activist Rodney Kelly - a descendent of the original owner of the Gweagal Shield, Nigerian artist Victor Ehikhamenor - who represented Nigeria in its first ever Venice Biennale show in 2017 and Rapa Nui governor, Tarita Rapu. The podcast series - which is accessible through the mobile site TheUnfilteredHistoryTour.com and all major podcast platforms, spotlights the cultural significance of the 10 items from the perspective of those who were denied a deeper relationship to them thanks to their removal. This project builds on the success of the VICE World News video series Empires of Dirt, which uncovered stories of colonialism often not taught in schools, and to date has been viewed 19 million times across YouTube and Facebook. The Unfiltered History Tour is the latest from VICE World News, VICE Media Group’s international news network, which produces hundreds of hours of television, digital and audio news programming for a global audience. The premium documentaries, docu-series, and original podcasts focus on the core issues that define VICE's content: extremism, climate, privacy, inequality, and race.
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