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Top 6: December 15th 2021
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Emirates NBD: The Emirates ConstellationTop 6: December 15th 2021
In the past decade, the United Arab Emirates has progressed at an exponential pace. Recently, with the Expo 2020 in Dubai, tourism campaigns, and evolving societal and political policies, all eyes of media worldwide have been on the UAE. So, on UAE's iconic 50th National Day, FP7 McCann and Dubai Astronomy Group have teamed up with Emirates NBD, a leading UAE-based banking group in the MENAT region, to celebrate the country, its vision, its people and its future with an idea that raises its nation brand among the stars. Creating The Emirates Constellation - the first constellation of stars in the world named after a nation - the team behind the idea analyzed star maps in the night sky and identified a group of stars in the shape of a map of the UAE and with the Dubai Astronomy Group, registered it. The shape consists of 7 stars each plotted to represent the 7 Emirates (states) of the UAE. An event at the Expo 2020 in Dubai on December 1 launched the idea through a film, starting and ending with the words and the memorial built for the Founder of the UAE - Sheikh Zayed - sharing the story behind this timeless tribute. The film is set to an astral rendition of the UAEs National Anthem, combining the traditional roots of the country with a space operatic feel. The film will also be promoted on social channels, cinemas and on news channels locally starting with the UAE National Day on December 2. On web and mobile, people can search the star maps to find “The Emirates” constellation. Integration into leading star gazing apps is under development. And on the website, people can share their own tributes that’ll go into an interactive star map. Social sentiments have been high. The idea is also being developed further with Guinness World Records during December.
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