 |
Top 6: December 8th 2021
Interactive
Young People’s Theatre: Star In AR, ZebraTop 6: December 8th 2021
The COVID-19 pandemic has had significant impact on the performing arts in this country. Canada's largest professional theatre for young audiences, Young People's Theatre (YPT), has partnered with Zulu Alpha Kilo and Meta to launch an innovative campaign using augmented reality (AR) technology to celebrate the positive impact theatre has on young people. The "Star in AR" campaign allows Canadians to use an interactive augmented reality experience with the children in their lives to showcase the invaluable lessons that children learn through theatre experiences. The campaign is a result of a “Hack for Good” event, a creative hackathon hosted by Meta bringing together Canadian creative talent and the Meta Creative Shop to support YPT by reminding Canadians of the value of theatre and arts education. Toronto-based ad agency Zulu Alpha Kilo created two unique AR effects telling the story of an “Alien” who found their voice through theatre and a “Zebra” who learned of new possibilities and discovered new worlds when watching a live performance. The immersive AR effects, aimed at parents and teachers to experience with children, allow someone to take centre stage as the characters themselves and experience the power of theatre.
Strategy Team: Sean Bell, Shaunagh Farrelly, Adrian Ver Also best this week 
Women and Men Progressive Movement Foundation (WMP.): Museum of First Time
Wunderman Thompson, Thailand |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
