Visit Sweden: Discover The Originals

Toftan, Ektorp, Voxnan, Hemsjö, Kallax … These are all wonderful places in Sweden. Yet, most people associate these names with waste bins, sofas, bath towels, block candles and shelf systems. And it’s all because of a blue and yellow giant. A lot of IKEA’s products are named after places in Sweden. That’s a nice detail for a Swedish company, but it has caused a great deal of misunderstanding. Today, millions of people think that Bolmen is just a toilet brush. And if you search for Järvfjället, all you’ll find are pictures of gaming chairs. It’s time the world know that these names belong to wonderful places in Sweden. Places just waiting to be explored. Agency: Forsman & Bodenfors Sweden.