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Top 6: November 1st 2023
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Visit Sweden: Sweden (not Switzerland)Top 6: November 1st 2023
Still, in 2023, people tend to confuse Sweden with Switzerland. Not even the most educated and powerful people on earth can keep the two countries apart. Determined to end the confusion once and for all, Visit Sweden proposes actions in new campaign. After decades of confusion, Sweden is tired of being mixed up with Switzerland. And Switzerland is probably just as tired of being mixed up with Sweden. Global travelers, global leaders, the New York Stock Exchange, and event organizers have all done it. Even if several attempts to keep the two countries apart have been made over the years, none have been successful enough to end the confusion.
Agency: Forsman & Bodenfors, Sweden
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