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Top 6: November 1st 2023
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Vipps MobilePay: Gymnastics

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Top 6: November 1st 2023
So, who wants to collect money for the summer camp? No-one. Absolutely no-one willingly volunteers for that job. But Nordic fintech Vipps MobilePay is on a mission to make the dreaded gig very, very easy. In a new ad directed by the legendary TRAKTOR collective and created by acclaimed creative agency &Co./ NoA, you’re dazzled by Olympic level gymnastics illustrating the ease of life when letting Vipps MobilePay do the heavy lifting. The ad vaults Vipps MobilePay out of the rational, feature-driven clutter of fintech and instead unfolds a spectacular show of effortless confidence.
Credits Other credits

Client

Head of Brand Lars Istre

Marketing Director Eivind Hjermstad-Sollerup

Campaign Director Simon Leth-Sørensen

Campaign Manager Benedicte Helverskau Pedersen

Head of Strategy Hanne Danielsen

Campaign Manager Emilia Patro Lorentz

Copywriter Katri Kaleva

Copywriter Johanne Marie Legarth Ryge Vig

Agency

Graphic Designer Morten Grundsøe

Strategist Mark Ellegaard

Planner Aylin Kanpak

Account Manager

Mathilde Steen

Account Manager Katrine Ringsing

Account Director Morten Fabricius

Agency Producer Lene Meyer

Agency / Creative Bob the Robot

Planner Ilkka Uotila

Account Manager Maija Virtanen

Account Director Hanna Palo

Post Production / VFX Tint Post Stockholm

Colour Grading Oskar Larsson

VFX Artist Olle Black

VFX Artist Jennifer Jallow

VFX Artist Evelina Åström

Media Carat

Client Director Andrea Breum

Strategist Outi Karppanen

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