The UK’s biggest and fastest mobile network, EE, is broadening its horizons from traditional telecommunications services, and transforming this household brand ready for a new and exciting era as the UK’s largest subscription business. Built on the fundamental ambition to become the most personal and customer-focused technology brand in the UK, EE shares this news with the nation in the biggest brand campaign the business has embarked on since it first launched in 2012. The Mill, in collaboration with Saatchi & Saatchi and Love Song, is on the front line, making all of this possible. The new marketing campaign launches with multi-media creative and integrated communications centred around four key ‘need states’, home, game and learn.
