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Fondation Abbé Pierre: The Good Life
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FRED & FARID Paris joined forces with the Fondation Abbe Pierre to provide a winter awareness campaign featuring "The Good Life", a film developed by the agency and directed by Sarah Suco. The Fondation Abbe Pierre's mission, which was recognized as a public utility in 1992 in France, has never been so crucial and complex: how to raise awareness and generate the general public's generosity on homelessness when everything is pushing people to turn inward and fear the future? In a post-Covid era characterized by overall morosity, the Fondation Abbé Pierre unveils its winter awareness campaign developed by FRED & FARID Paris, which promotes a sense of hope. This is the story of Virginie who faces little inconveniences in her daily life. However these misfortunes don't spoil her good mood. The 40-something shows a smile, one that comes from the past - a time when she survived a life on the streets with the help of the Fondation Abbé Pierre. Because There is a life after homelessness and her responses to the hardships are so many signs of gratitude for Life. The voiceover of the film, performed by the French iconic song "C'est beau la Vie", is the witness of Virginie’s rebirth. In times of economic crisis and social emergency, as more and more people are experiencing homelessness, this positive awareness campaign is an ode to hope and to togetherness and to the power of the human being to be endlessly rise.
Co-President: Olivier Lefebvre Related |
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