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Web Film
Fondation Abbé Pierre: Leave The Streets, Rebuild Your Life
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Fondation Abbé Pierre is one of France's leading nonprofits working to combat homelessness and poverty. As the Covid-19 health crisis gave way to an unprecedented economic crisis in late 2022, the foundation has just launched its new winter awareness-raising campaign. The campaign, developed with the FRED & FARID Paris creative agency, aims to give hope to those struggling against poor housing conditions. With nearly 300 000 people homeless in France, the Foundation's new tagline - "Leave the streets, rebuild your life" - is more important than ever in reminding people that housing is the first step towards rebuilding a life. Fondation Abbé Pierre unveils a 5 minute poignant cinematographic work imagined by FRED & FARID Paris and directed by one of France's most talented filmmakers, Arnaud Desplechin (production Phantasm) - the film tells the story of a young man who finds himself on the streets after a fall-out with his family. He meets a volunteer from the foundation who helps him get back on his feet, find a job and a place to live. This human story is told by the song "Dis quand reviendras-tu" by Barbara (Sony Music Publishing France and BMG Rights Management). This evocative song has been witness to a rebirth that knows how to fade in favor of dialogue and storytelling.
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