Print ad: Situation Stockholm: Pay Rise

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Top 6: December 22nd 2021

We got the task to communicate a price increase of the paper. For an organization such as Situation Sthlm, the people are the focus. The whole business model is built to support the vendor´s fight back into society through work and by earning their own money. So, when the price of the paper increases that means a pay rise for the vendor's. A fact worth to emphasize and celebrate.
Agency: The&Partnership

We wanted to build on our previous campaign and continue our work with focus on what’s most important in the communication, that is the vendors. In this case, they get a well-deserved pay rise. Through simple films and images with a message we can all can recognize, the news about the pay rise was out. The campaign is shown in digital outdoor, press and film.