Element Fire Extinguisher: Unsexy Fireman Calendar, 2

The sexy fireman calendar is out—the unsexy fireman calendar is in. Innovative fire extinguisher brand Element is launching a new spin on the annual tradition which includes a host of unsexy and bored firemen who have been put out of business because its product is so damn effective. The calendar, which was created in partnership with ad agency The Local Collective (TLC), is part of Elements first North American campaign—Putting Fires Out of Business. Each month comically depicts firefighters like Pensive Pete, Stacked Steve, and Laidback Larry, who can spend a little more time relaxing and focusing on their passion projects such as knitting or playing cards thanks to Element. A percentage of sales from each Element Fire Extinguisher sold during the holiday season will be donated to National Fallen Firefighters Foundation and Canadian Fallen Firefighters Association.