Sports Illustrated Magazine: Welcome to Germany

For the launch of Sports Illustrated in Germany, and under the "Great sport is coming to Germany" motto, we decided to welcome big international sports stars such as Michael Jordan, Serena Williams, Lionel Messi, and Roger Federer to Germany. For this, we surprised people in the place where the ones who come to Germany are first seen: in the Arrivals zones of different airports across the country.
Agency: Fraser, Berlin