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safefood: How To Cook A Christmas Turkey
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safefood and Folk Wunderman Thompson have launched a creative campaign following the success of their summer meat thermometer campaign, this time with a focus on building safe habits among household chefs in the run up to Christmas, encouraging the use of meat thermometers when cooking the Christmas turkey. With less than 2% of people following basic food safety checks to determine if meat is cooked, using a meat thermometer is the only way to ensure that your Christmas turkey is cooked at 75°C. While the Covid-19 pandemic gave many home cooks the chance to upskill, this Christmas, safefood are asking chefs across the country to take their skills to the next level, with a meat thermometer as their safe cooking companion. The best cooks know that food should be savoured and celebrated, not feared. The campaign creatively positions the meat thermometer as every household chefs’ perfect companion when it comes to creating the perfect home cooked Christmas meal.
STRATEGIC PLANNERS: Rachel Haslam, Derwin Myers Related
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