Staatsloterij: Share Your Luck

Cuckoo, Fritsie, is the new hero in Staatsloterij's (Dutch State Lottery) campaign for the 2021 New Year's Eve Draw called 'Share Your Luck'. Where last year the black kitten Frummel brought New Year's joy to Holland, it's now Fritsie, an authentic cuckoo clock bird, who plays the lead role. Fritsie's story is as heart warming as it is uplifting, with the message that happiness is even more meaningful when you share it with others. The commercial premieres on television and online tonight.
Agency: TBWANEBOKO

The music that frames the story comes from a special collaboration between the Dutch band HAEVN and the British singer Birdy. In the video titled, 'Share your luck', we follow an elderly man who has just left a bookshop where he has purchased a New Year's Eve lottery ticket. At home, in the living room, the clock on the wall strikes and a cuckoo bird emerges. The man shows his New Year's Eve lottery ticket - "Look Fritsie, on New Year's Eve we’ll find out!" - but the cuckoo’s eyes and demeanour are sad. The man begins to do everything in his power to make his little Fritsie happy again. Next, we see him walking through the city with the clock under his arm. He walks into a clock shop, but the clockmaker doesn’t know how to help the little bird. The repairman where the man goes next also has no idea what to do with Fritsie. The man continues his journey and arrives at a veterinarian who examines Fritsie, but she can’t help him either. Finally, the man decides to warm up in a café. At 6.00 PM., a cheerful, female cuckoo sounds from a clock behind the bar. Fritsie pops his head out and is suddenly revived. The waitress who sees it happen, takes her clock from the wall, and with a smile gives it to the man saying, "I believe these two belong together." He is grateful to her and walks out happily with the two clocks. The man leaves his New Year's Eve lottery ticket with a tip for the waitress, who is pleasantly surprised by the gesture and as he leaves, the words ‘share your luck’ appear on the screen.