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Top 6: December 22nd 2021
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Ausfilm: The Australian JobTop 6: December 22nd 2021
Ausfilm's new direct campaign, developed by Paper Moose, repackages the complex world of filmmaking budgeting combined with government incentives into a cinematic thriller. At the centre of the campaign is "The Australian Job" film trailer, where a Hollywood producer and an Aussie "fixer" hatch a plan to assemble the perfect Australian post-production team. Australia offers world-class picture post, sound and music talent, and during the pandemic it demonstrated that post-production could all be done remotely through films such as Mortal Kombat and Shang-Chi and the Legend of the Ten Rings. Ausfilm, the Australian industry association that markets Australia’s film and television production incentives on behalf of the Federal and State governments, also promotes to global screen makers. The film trailer showcases just how easy and financially viable it is to complete post-production in Australia remotely, without global film and TV executives leaving home. The piece was delivered to 5000 high-profile film and TV executives worldwide and includes a bespoke, web-based, screen production tax incentives calculator that both simplifies and showcases the varying incentives Australia offers to attract foreign projects.
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