 |
Top 6: January 12th 2022
Interactive
Allianz France: Xmas RunmixTop 6: January 12th 2022
Exercising and sport is not really a priority for the French. Yet 30 minutes of daily physical activity can reduce the risk of cardiovascular problems by 30%. And, with the year-end holiday festivities approaching where we can anticipate an abundance of celebrations and eating, Allianz France, with Ogilvy Paris, wanted to motivate all French, and to support the French who want to keep fit throughout the holidays, by creating the first music track calibrated for a 30-minute sports session entirely composed from the most famous Christmas melodies. In collaboration with well-known electro artist MØME, introducing : XMAS RUNMIX. An electro inspired xmas track rhythmically designed to carry a full 30 mins workout session: from the warm up, to the ramp up and finally the cool down. Møme, musician and producer, has been traveling the world for several years in search of new sounds. He authored the single "Aloha" which was a worldwide hit. He loves sports and is about to embark on a project of sports coaching for artists. As such, he immediately accepted the challenge launched by Allianz France. The challenge was to create a 30 minute cover of popular Christmas melodies by bringing them energy and into an electro universe but especially to adapt the rhythm according to a full workout session: from the warm up, to the ramp up and finally the cool down.
Agency RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
