Top 6: January 12th 2022
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OVK/PEVR - Parents of Road Victims: Empty Rooms - emptyrooms.beTop 6: January 12th 2022
When parents lose a child in a road accident, they often leave their bedroom the way it was the day their child left for the last time. It is one of the most tangible memories parents can have. The unchanged nature of the room means they can still feel the presence of their child. During the end-of-year holiday season, many Belgians will be driving to their holiday destination, which is why we are putting some of these rooms on Booking.com as a symbolic act to make the link between travelling, booking rooms and driving carefully.
Agency: Happiness, Brussels, an FCB Alliance
Koen Van Wonterghem - Managing Director OVK |
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