OVK/PEVR - Parents of Road Victims: Almost Home

You miss a lot when you text behind the wheel. But how much exactly? Well, now you can just see for yourself: Blindmeters.com turns Google maps into a text editor and allows you to type on any road. A specially designed font connects with speed limitations of the road you are typing on and stretches to the exact amount of meters you are driving blind. The results are eye opening: One character at 90km/h makes you miss 19,75 meters. That makes 26,33 meters at 120km/h. Needless to say, your text messages are longer than you think: ‘Almost home’ is 10 characters, but 289 meters as well. ‘On my way’, 7 characters, but 236 meters. And these are just the shorter kind of messages people keep texting behind the wheel. Longer messages are quickly reaching 1 kilometre. Stunning, keeping in mind that 1 fraction of a second of inattentiveness can have serious consequences. See: https://www.blindmeters.com/en
Agency: FCB Happiness, Brussels