RCBC Bankard: Believe

BBDO Guerrero has launched a new RCBC Bankard campaign to drive deeper engagement with a younger market by developing a solution that utilises Youtube Director Mix — a tool that provides dynamic customisation of a preroll material’s message based on topics that viewers have searched for. This enables precise and relevant messaging specific to the consumer’s interest — reinforcing the card’s role for whatever one might be looking for. RCBC is the first bank to use this technology.