SVP: Impossible Choices Christmas Appeal

At Christmas, we all face many choices. Whether it's what presents to buy or what food to serve for Christmas dinner. But many families living below the poverty line will face impossible choices like deciding between whether to pay for heating or put food on the table, or buy Christmas presents for their children. With this thirty second radio spot we created a dramatic twist to the super market radio ads that are so popular this time of year, to highlight these impossible choices.
Agency: In the Company of Huskies