Radio ad: Repco: Hot Lap

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Top 6: February 16th 2022

Repco celebrated its sponsorship of the Australian Bathurst 1000 race by 'Bringin' the Bathurst' to everything they did, even radio! Repco's 'Hot Lap' was a 2 minute 30 second long spot, the same time it takes to complete an actual hot lap around the track itself. Race commentator Neil Crompton took rev heads on a driver's seat journey, as a V8 Supercar did a hot lap around the Bathurst racetrack in real time. The media strategy was creatively led, with scheduling during peak driving commute times so our race fan listeners could experience the hot lap as they drove.
Agency: Thinkerbell