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Sky Betting & Gaming: For An Experience That Doesn't Get In The Way
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Roy Keane is one of several sports stars to feature in the latest campaign from Sky Betting & Gaming, aimed at highlighting Sky Bet's easy to use top-rated app. Created by Who Wot Why, the sixty-second spot, which breaks on Jan 4th, shows Roy Keane dealing with a host of obstacles on his way to a football match. But former Manchester United player Roy is determined that nothing should get in the way of enjoying the match. In the ad he gives a selfie seeker short shrift in homage to Peter Crouch’s famous and hilarious gallery which is dedicated to people’s experiences when asking Roy Keane for a selfie. Roy then dodges a half and half scarf seller, another subject that gets Roy hot under the collar. And he cuts short Sky Sports presenter Laura Woods who is trying to commandeer him for an interview. Jeff Stelling is also dealt with in typical Roy fashion when he finds himself in front of Roy at the turnstile. Roy is then stopped by a waitress who cheekily offers him a prawn sandwich in homage to Roy’s famous tirade at corporate box fans at Manchester United who he dubbed ‘the prawn sandwich brigade’. As Roy gets to his seat as the ref blows the whistle for the start of the game, his view is blocked by none other than co-presenter and friendly nemesis Micah Richards, with the former football player standing in front of Roy. The film ends by saying, “for an experience that doesn’t get in the way, choose the UK’s No1 betting app, built for ease”. The campaign is also running across radio, digital and OOH.
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