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Sky Betting & Gaming: Game of Opinions
The anticipation and excitement are palpable as the new Premier League Football season kicks off, heralding a time of exhilarating transfers, spirited debates, and the camaraderie that defines football fandom. Who What Why, in collaboration with Sky Bet, is thrilled to unveil a creative campaign that celebrates the heart and soul of the sport: the opinions and discussions that fuel the passion of fans everywhere. Directed by the talented Ian Roderick Gray and impeccably produced by The Banquet, the campaign brings to life the dynamic and unending conversations that unfold across the nation, in every nook and cranny where football is discussed. The focal point of the campaign is an advertisement that ingeniously captures the fervour of these discussions, emphasising their omnipresence – whether on the field, in the pubs, or even in the most unexpected of places, like the restroom. Steering this engaging narrative is the esteemed Jeff Stelling, whose charismatic narration adds depth and energy to the campaign. The advert also boasts charismatic cameo appearances from renowned football personalities, including Roy Keane, Jamie Carragher, Micah Richards, and David Prutton. These esteemed figures contribute to the authenticity of the campaign, bringing their unique perspectives to the table and embodying the essence of passionate football debate.
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