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The anticipation and excitement are palpable as the new Premier League Football season kicks off, heralding a time of exhilarating transfers, spirited debates, and the camaraderie … read morethat defines football fandom. Who What Why, in collaboration with Sky Bet, is thrilled to unveil a creative campaign that celebrates the heart and soul of the sport: the opinions and discussions that fuel the passion of fans everywhere. Directed by the talented Ian Roderick Gray and impeccably produced by The Banquet, the campaign brings to life the dynamic and unending conversations that unfold across the nation, in every nook and cranny where football is discussed. The focal point of the campaign is an advertisement that ingeniously captures the fervour of these discussions, emphasising their omnipresence – whether on the field, in the pubs, or even in the most unexpected of places, like the restroom. Steering this engaging narrative is the esteemed Jeff Stelling, whose charismatic narration adds depth and energy to the campaign. The advert also boasts charismatic cameo appearances from renowned football personalities, including Roy Keane, Jamie Carragher, Micah Richards, and David Prutton. These esteemed figures contribute to the authenticity of the campaign, bringing their unique perspectives to the table and embodying the essence of passionate football debate.
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Credits
Other credits
Production
Production Designer Zoe Koperski
Wardrobe Florence Jones
Makeup Artist Jessica Kell
Production Assistant Naomi Segal
Location Manager Sean Stuart
1st AD Danny Rumbelow
2nd AD Rosie Owens
1st AC Chris Hayden
2nd AC Sandra Pennington
Camera Operator Arie Priede
Camera Operator Max Lancaster
Steadicam Josh Brooks
Grip Andy Sauer
Grip Ed Livesey
Grip Millie-Rose Wells
Gaffer Steve Cameron
Lighting Laurent Arnaud
Spark Luke Makepeace
Spark Rob Gifford
Spark Akeel Fleary
Spark Cieran Nash
Spark George Wright
Spark Luke Hambly
Spark Georgie Fenny
Digital Imaging Technician Rob Gilmour
Art Director Ashleigh Latter
Art Assistant Alize Speed
Art Assistant Jack Needell
Set Designer Toby Caldicott
Wardrobe Katie Dulieu
Hair and Makeup Sarah Scott
Hair and Makeup Maxine Crew
Runner Archie Holm Slack
Runner Damilola Alokolaro
Runner Chris Schofield
Talent Jeff Stelling
Talent Roy Keane
Talent Jamie Carragher
Talent Micah Richards
Talent David Prutton
Cast Elliot Rogers
Cast Harman Singh
Cast Joe Gill
Cast Winston Branch
Cast Ray Brown
Cast Liz Thompson
Cast Alan Mitchell
Cast Michael Claff
Cast Omar Shaker
Cast Chess Tomlinson
Cast Marcus Collins
Cast Amber Cameron
Cast Adeel Ali
Cast Sunjay Midda
Post Production / VFX Whitehouse Post - UK
Editor Greg Hayes
Edit Assistant Thomas Sherriff
Producer Ella Sedgewick
Post Production / VFX UNIT Studios
Colourist Denny Cooper
Producer Megan Plane
Producer Tania Da Sousa
Colour Grading Benita Kiliute
Online Editor Ian Baker
Online Editor Fraser Cleland
Online Editor Rob Ellis
Online Editor Rich Watson
Designer Tom Wanborough Jones
Designer Matt Rowley
Music / Sound Decal Audio
Sound Designer Edwin Matthews
Music / Sound The Banquet
Sound Recordist Grant Studart
Sound Recordist James Jones
Boom Operator Richard Bentham
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