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Sky Cinema: Advent Calendar
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Sky Creative Agency, Sky’s in-house advertising agency and the UK’s largest in-house creative shop, unveils the ad spot it has created for Sky Cinema’s 2018 Christmas campaign. The team created a deceptively simple concept in the form of a magical Christmas mansion block, inspired by an advent calendar, complete with 24 frosty windows, all elegantly numbered. Through the windows, the viewer is invited to enter and observe the lives of a diverse cross-section of British families, all with particular tastes, and all enjoying Sky Cinema on demand in their own unique way. SCA was tasked to communicate Sky Cinema's unbeatable range of blockbuster movies and Christmas classics, all of which will be available on demand, reminding film lovers that they can watch what they want, when they want to over the Christmas period. The overall experience is beautifully narrated by Sir Patrick Stewart OBE, whose instantly recognisable voice provides the familiar and welcoming tone one would expect at Christmas.
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